121 Near Me
Over 20,000 unique tracking numbers built and live in a single week.
The challenge
121 Near Me needed to prove the value of its listings to more than 20,000 registered businesses by tracking and attributing the phone leads the directory generated.
What we did
We supplied local 01/02 and 0800 virtual numbers that diverted to each client's office or mobile, with enhanced call statistics by area, sector or individual client, and a whisper feature announcing each 121 call. Over 20,000 unique numbers were configured and deployed within one week, on a rolling monthly agreement.
The result
- Every listing backed by a trackable number
- Clients could see the quality and source of their phone leads
- A stronger value proposition for directory listings
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